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The AM-IT Story - Love And Other Bugs


The AM-IT Story

Amit Aggarwal undoubtedly one of the country’s top couturiers, we’re well aware of his beautiful creations and we have forever admired the attention to detail and his love for construction, have always wanted to adorn ourselves in his works and live for the moment in that ‘Fantastical World of Amit Aggarwal’!

We’d been waiting to get our hands on some AA for seasons, and with that being said, we were over the moon-happy with the launch of AM-IT, the RTW (ready-to-wear) line from the master couturier himself!

AM-IT is the RTW line from Amit Aggarwal, with that ‘Amit Touch’, beautifully crafted couture with a ready-to-wear twist. We love that each piece is so special and carefully made with the use of recycled waste, hand printing and weaving techniques that give each garment that touch of ‘irregular beauty’.

“The strips used for the value additions are made from sheets of re-cycled plastic waste. The waste plastic with similar composition is collected, melted and converted into the sheets. The colour is added during the process where the plastic is left to settle. Then these sheets are hand cut into strips of different thickness as per requirement of design.”

We absolutely love the fact that the label screams “environmentally friendly, and  wearable!” The happiest part for us though is that we can wear/be a part of his beautifully crafted wearable-couture so easily and effortlessly – They fit like a charm, took to our body so effortlessly and moved so gracefully when we put them on!




Photographs by Karan Nevatia
On Shereen: Peplum Dress: AM-IT, Feet: Steve Madden
On Kayaan: Babydoll Dress: AM-IT, Feet: Blur

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