Who is Amit Aggarwal’s Muse for AM.IT?

It’s no exaggeration to say that designer Amit Aggarwal is one of the most influential designers in our country today and his labels continues to push boundaries season after season. This master of cutting edge design has two lines under his label. One being his eponymous couture line – Amit Aggarwal and other is a Pret line called AM.IT (abbreviation for I am it). Driven by industrial waste and plastic, his organic, ready to wear garments evoke curiosity.

That said, who really serves as inspiration to him? Interestingly, for this line the dressmaker creates playful garments for a woman who is instinctive and open to all that is unexpected. She is someone who likes to discover her moods and explore new dimensions to herself. While enjoying to address a challenge head-on, she considers everyday as a new day and dresses accordingly. Now, that’s exactly the ethos of his Pret Line.

5 confessions of Amit Aggarwal and Shereen Sikka Bharwani

Over the past few years, fashion designer Amit Aggarwal has spoken about his design aesthetic, inspiration etc. However, we at LAOB were curious to know more about what he is like in his personal space. So, while having an engaging conversation with Shereen Sikka Bharwani, they both discovered so much about one another and surprised each other.

When asked about five things that most people are not aware about them, these two mentioned that they are not too fond of socializing. Moreover, these foodies dislike being fake and being involved in small talk is a big no-no. And while both love watching sci-fi films they discovered more and keep learning.

What’s interesting is that strangely neither of them enjoy reading. In addition to that, Amit is fascinated by shoes whereas for Shereen handbags are everything. At so many levels they are similar in their thought processes and no wonder it is said that such interactions are a source of profound psychological satisfaction.



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Written by Amaira Chhabria

Photography by Mohit Varu

Videography by Neha Giani