Fashion

Perks Of Being Unapologetically Me!

Whoever said “Labels are for Clothing. Labels are for Filing. Labels are Not for People” couldn’t have been more true in case of stereotypes. The issue with judging anyone’s character, putting others into tiny boxes etc. is not that they are completely untrue. Instead, I feel they’re incomplete as these literally make a story, so to say, become the story. And that makes me take notice only because there is load’s more to anyone that what actually meets the eye. In such situations, keeping things real is the only way to go.

After entering into the world of blogging, I’ve received my share of stereotypical statements, and questions too. From being told, “All you do is look pretty, pose, get pictures clicked and post” to being asked “Are you an actor or a model who didn’t make it?” or even “You’ve got such a comfortable and nice life?” and so on. In reality, blogs are a unique channel for communication and are constantly evolving to become way more prominent than ever before. Also, since my way of expression grabbed the attention of those who I’ve met along the way, as on today my blog

has fortunately transformed into a full-time pursuit. The best thing about it is the opportunity it gives me to explore my creativity, dip my toes into entrepreneurial waters, and that no two days are the same. Somewhere along the way, I also found my hidden talent. Turns out it’s a true passion for photography. As much as I love being in front of the camera, I also enjoy capturing moments in time. Over the years I’ve come to learn and understand its nuances & technicalities like angles, lighting etc. Plus, many aren’t aware of me being a former student of the reputed London School of Fashion

with a degree in Fashion Designing and Marketing. This makes me qualified enough to start my own label. Moving on, through 2017’s initiative the 13the Edition of Blenders Pride Fashion Tour with the theme of “Style: #Morethanyouthink has brought together all things stylish and emphasized upon the idea of being yourself. Which is highly relatable to many out there and moreover to me & my journey. And that’s why I’m about to fill you in on what really goes on behind the scenes of blogging. So here goes…

As an influencer, I play multiple roles. In all honesty, my blog is my business, and it isn’t all rainbows and unicorns. I need to know what a brand requires, manage my finances, how to budget and monetize it all. Besides having knowledge about fashion, beauty, travel, food, photography, I’ve also got to influence my followers into making decisions. In public, I have to be able to conduct myself in a certain way, speak at lectures, at the same time, wake up at 5 or 6 am, get dressed with my hair and makeup done right only to create visually appealing content.

While building my brand, keeping up with changes across digital marketing and social media to put across my point of view is also a crucial aspect of what I do. In a nutshell, what I’m saying is that in the forefront it may all seem so simple. And that’s exactly what it’s supposed to feel and look like. But it’s not what I do across social media or on Instagram that should define me & my aesthetic as there are umpteen unexplored layers to me which I can’t wait to discover!

-Written by Amaira Chhabria