Contemporary. Casual. Colorful.
The thing is, even though I enjoy sporting fast fashion, more often than not, I do crave for cool labels that design unique styles with a distinct yet strong point of view. So when I discovered outfits from the high street brand with a heart, Jodi Life, I couldn’t help but admire how beautifully it captures an intangible Indian essence. While keeping the trend game in check, the 4 years old label by designer’s Gauri Verma and Karuna Laugani, who also happens to be a stylist, has a signature style of using natural textiles and hand block printing techniques.
Also pairing soothing to eye prints, intriguing patterns with bold colors pretty much sums up their capsule collections. With a minimal feel, their subtle, moderns designs are anything but boring. Instead, what I love the most about their prints, frills, wrap top, dresses and so on is that these are these are feminine, have an unfussy aesthetic and feature just the right amounts of that not to be taken too seriously vibe. That’s why, I could relate to their aesthetic since it’s along the lines of my sensibilities. Needless to say, I wanted to style their urban creations and here’s my take.
For my first look, I picked a straight cut kurta with slits and a floral print over palazzo pants from their Noor collection. And teamed it with silver jhumka earrings by Ritika Sachdeva. This outfit makes a strong case for young girls who look to incorporate casual, relaxed Indian wear into their everyday work life or for smaller functions. And not just wait around to wear them at weddings, special occasions etc.
My next look was their striped kurta set which could easily be worn with or without a dupatta. Not only was the fit of this simple co-ordinate set worth raving about, but even the impact of their big bell hemmed trousers were impressive. I liked how they’ve re-thought the classic, sharara style in modern, unexpected ways and kudos to the designer duo for designing such pants which I would otherwise shy away from as these usually tend to make me look shorter. But this outfit worked wonder for my frame. To add a little something, I wore a neckpiece by Promod and tied a knot at one of the ends of the kurta for an asymmetrical feel.
Bottomline, their easy breezy separates are versatile enough to experiment with in a way that you can never own too much of their designs. And if you like me, love labels that make their own set of rules, then you’ll surely love Jodi Life.
– Written by Amaira Chhabria
– Shot by Mohit Varu
– Beauty by Aanchal Bahl Thakkar