A Weekend with Jo Malone London
After the longest wait, India finally opened it’s doors to the epitome of British luxury and style, Jo Malone London- a brand synonymous to bespoke fragrances.
We, at LOAB, were privy to a once in a lifetime launch experience at Amanbagh, along with leading editors and influencers from across the country. A weekend planned to the t, embraced by Rajasthani hospitality amalgamated with British luxury seemed to be the Jo Malone London way of life.
A few hours’ drive from the Jaipur airport is the unmatched, ultra-luxurious property of Amanbagh where we were flown down for the experience. If there is a luxurious heritage property that can leave you spell bound for weeks, it is Amanbagh. Not only did they manage to treat us like queens, they managed to make us all feel like a royal family.
Right from the journey, to the rooms, to the itenary the JML team had planned for us the attention to detail was in abundance. Before we even got there, they had already told us what to pack and what we were going to be doing- talk about preparation and precision! The most special addition were all the personalized gifts we were showered with, every time we returned to our rooms from the activities. Truly spoiled us silly.
Our first day at Amanbagh was put in motion with a relaxing spa appointment followed by a majestic dinner with the brand heads from all over the world. We were given the opportunity to meet the people behind this massively successful brand, and ask questions about everything else the Jo Malone London stands for. A few hand-written notes and sound sleep in personalized PJs later, the second day led to a rather adventurous start with a morning safari. This was followed by a very interesting fragrance workshop where the head perfumers of JML spoke showed us the art of combining fragrances and how to layer multiple scents onto your body. What could be better than to have a luxury scent that no one else can have?
The JML Way
No stone was left unturned in bringing Jo Malone, the brand, to life with live-size boxes inspired by each of the three signature fragrances. Our sight, smell and sound were all completely engrossed in the sensorial experience that represented everything JML is about. Talk about feeling like a kid in candy land!
Closed with a beautiful cocktail dinner and live band, the two-day preview of the scintillating experience came to an end but with a bag full of JML products enough to last us a life time!